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Comprehensive Sign Program No. CS2007-012 (PA2007-231) |
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PLANNING
DEPARTMENT |
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(949)
644-3200; FAX (949) 644-3229 |
Staff Planner: |
Jay Garcia, Zoning
Administrator jgarcia@city.newport-beach.ca.us (949) 644-3206 |
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Appeal Period: |
14 days after decision date |
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APPLICATION: Comprehensive Sign Program CS2007-012 (PA2007-231)
APPLICANT: Pattison Sign Group on behalf of property owner Ron Presta
LOCATION:
Request and
Authority:
Comprehensive Sign Program
for an existing commercial building in accordance with the provisions of Section
20.67.030 (Sign Code) of the Newport Beach Municipal Code. The building is
occupied by multiple automobile dealerships (Land Rover/Jaguar) and the sign
program is for wall signs and monument signs for project identification from
ACTION: APPROVED – January
25, 2008 - The Zoning Administrator approved subject comprehensive sign program.
The Zoning
Administrator determined in this case that the proposal would not be detrimental
to persons, property or improvements in the neighborhood. The sign program, as
approved, would be consistent with the legislative intent of Title 20 of the
Newport Beach Municipal Code based on the following findings:
FINDINGS
1.
The
Land Use Element of the General Plan designates the site for “Regional
Commercial Office” land use. The commercial
office building is consistent with this designation, and the sign program is
accessory to the primary use.
2.
After
reviewing this project, it has been determined that it is categorically exempt
from the requirements of the California Environmental Quality Act under Class 5 (Accessory Structures).
3.
The proposed sign program is consistent with the
legislative intent of Title 20 and Chapter 20.67 of the Newport Beach Municipal
Code with regard to the sign regulations based on the following findings:
·
Chapter
20.67 of the Newport Beach Municipal Code requires comprehensive sign programs
in order to provide a means for increased latitude in the design and display of
signage for all projects with multiple street frontages.
·
The
sign program as presented and approved is consistent with the purpose and
intent of Chapter 20.67 of the Newport Beach Municipal Code.
·
The
proposed sign program, as conditioned, will not interfere with sight distance
from any street, alley or driveway. The traffic directional sign is subject to
review by the City Traffic Engineer.
·
The
subject property is a large parcel occupied by an automotive service facility
providing support services for a dealership at an off site location. The
approval of a sign program to allow more than three wall signs and traffic
directional signs on the subject property is appropriate given the size and
operational characteristics of the site.
·
Due
to the size of the subject property, there is a reasonable need for an increase
in the number of wall signs to provide adequate identification to the service
department.
·
The
approved sign program will integrate the new signs into a single unified and
comprehensive program.
CONDITIONS
1.
The
development shall be in substantial conformance with the approved plot plan and
sign details (Sign Table/Matrix), except as noted in the following conditions.
2.
The
project or tenant identification wall signs shall be measured by two
perpendicular sets of parallel lines that surround the proposed sign copy area
or the sign cabinet, whichever is larger.
3.
Wall
signs visible from the public streets are limited to building facades and
monument sign locations as approved by this sign program, and shall comply with
the limitations specified in the Sign Table/Matrix included as an attachment to
this approval. The monument and wall signs may be internally or externally
illuminated.
4.
Anything
not specifically approved by this Comprehensive Sign Program is prohibited.
Revisions to the program may be approved by the Zoning Administrator if the
intent of the original approval is not affected. Revisions that substantially
deviate from the original approval must be addressed in a separate amendment
and subsequent Comprehensive Sign Program review for Zoning Administrator’s
approval.
5.
Any
future revisions or changes to the signs approved by this sign program (per the
attached Sign Program Inventory) due to a change in the automotive vehicle
manufacturers represented by the dealership shall be reviewed and approved by
the
6.
This
approval was based on the particulars of the individual case and does not, in
and of itself or in combination with other approvals in the vicinity or
Citywide, constitute a precedent for future approvals or decisions.
7.
A
building permit shall be obtained prior to commencement of installation of any
signs.
8.
All
work performed within the public right-of-way shall be reviewed and approved by
the Public Works Department under an encroachment permit/agreement if required.
9.
The
Zoning Administrator or the Planning Commission may add to or modify conditions
of this approval, or revoke this approval upon a determination that any sign
that is authorized by this approval has been altered beyond the parameters of
the authorization and therefore beyond the justification.
10.
This
approval shall expire unless exercised within 24 months from the date of
approval as specified in Section 20.93.050(A) of the Newport Beach Municipal
Code, unless an extension is approved prior to the expiration date of this
approval, in accordance with Section 20.93.050(B) of the Newport Beach
Municipal Code.
The decision
of the Zoning Administrator may be appealed to the Planning Commission within
14 days of the date of the decision. A filing fee of $600.00 shall accompany
any appeal filed. No building permits may be issued until the appeal period has
expired. A copy of the approval letter shall be incorporated into the Building
Department set of plans prior to issuance of the building permits or issuance
of revised plans.
By _____________________________
Zoning Administrator Javier
S. Garcia, AICP
JSG/rm
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Attachments: |
Sign
Table/Matrix Vicinity
Map “Site Plan and
Sign Detail Plans” on file in the Planning Department |
JAGUAR/LAND ROVER AUTO
CENTER
1540 JAMBOREE
TABLE/MATRIX SIGN
PROGRAM
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Sign Number |
Dealer Name |
Sign Type |
Maximum Sign Size &
Maximum Sign Area (Sq.Ft.)* |
Status |
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1 |
Jaguar\Land
Rover |
Sign A –
Aston
Martin Service Letters |
Maximum
vertical dimension, letters or logos, 18-inches. Maximum
area 33 square feet. Minimum
distance shall be 25 linear feet from the nearest wall sign. Proposed 15” H x 21’9” (overall) |
New |
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2 |
Jaguar/Land
Rover |
Sign B –
Jaguar
Leaper Jaguar
Letters |
Maximum
vertical dimension, letters or logos, 36-inches. Maximum
area 42 square feet. Minimum distance
shall be 25 linear feet from the nearest wall sign. Proposed 110” x 4’ 2” (overall) |
New |
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3 |
Jaguar\Land
Rover |
Sign C –
Aston Martin Jaguar/Land Rover |
Maximum vertical
dimension, letters or logos, 24-inches. Maximum
area 33 square feet. Minimum
distance shall be 25 linear feet from the nearest wall sign. Proposed 21” x 17’8.75” (overall) |
New |
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4 |
Jaguar\Land
Rover |
Sign D –
|
Maximum
vertical dimension, letters or logos, 24-inches. Maximum
area 36 square feet. Minimum
distance shall be 25 linear feet from the nearest wall sign. Proposed 21” x
20’-1-1/2” (overall) |
New |
|
5 |
Jaguar\Land
Rover |
Sign E –
Land
Rover Oval LOGO |
Maximum
vertical dimension, sign or logos, 50-inches. Maximum
area 33 square feet. Minimum
distance shall be 25 linear feet from the nearest wall sign. Proposed 4’2” x 7’10” |
New |
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6 |
Jaguar\Land
Rover |
Sign F –
Jaguar\ |
Maximum
vertical dimension 96-inches. Maximum
area 64 square feet. Location subject
to approval by the Public Works Department for sight distance. Proposed 8’0” x 6’10-11/16” |
New |
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7 |
Jaguar\Land
Rover |
Sign G –
Aston
Martin Pylon |
Maximum
overall vertical dimension 96-inches. Maximum area
64 square feet. Location
subject to approval by the Public Works Department for sight distance. Proposed 8’0” x 6’9-5/16” |
New |
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Temporary Signs |
All |
Per approved plans included in the comprehensive
Sign Program (will be removed and replaced by these permanent signs) |
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* The maximum vertical dimensions and sign area represent the controlling limitations.
