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Library Live! Entrepreneur and Author Lynda Resnick

"Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business"

Dubbed the "POM Queen," Lynda Resnick is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice. Teleflora (the world's largest floral-by-wire company) and FIJI Water (the leading imported bottled water brand in the United States).

Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, "Rubies in the Orchard."

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